Dr ASHOK J
MBA, MPhil, PhD
PROFESSOR
MBA, MPhil, PhD
PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | A Novel Security Framework For Healthcare Data Through IOT Sensors | Measurement: Sensors / / / - | 2665-9174 | 17-Oct-2022 |
| 2 | Share Price Behaviour of Indian Pharmaceutical Companies | Life Science Journal / 10 / 6 / 142 - 146 | 1097-8135 | 06-Mar-2013 |
| 3 | Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers | Journal of Theoretical and Applied Information Technology / / / - | 1817-3195 | 30-Jun-2014 |
| 4 | Emotional Intelligence & Knowledge Management | International Journal of Advanced Science and Technology / 29 / 5 / 1640 - 1648 | 2005-4238 | 04-Mar-2020 |
| 5 | A Study on Customer Perception towards Mobicool Car Coolant Oil | European Journal of Social Sciences / 27 / 4 / 588 - 592 | 1450-2267 | 10-Jul-2012 |
| 6 | Employee perception towards effectiveness of human resource practices followed in commercial banks in Erode district, Tamilnadu | European Journal of Social Sciences / 29 / 3 / 443 - 449 | 1450-2267 | 04-Jan-2012 |
| 7 | Merger announcements and stock price behavior: Empirical evidence from Indian stock market | International Research Journal of Finance and Economics / 83 / / 153 - 160 | 1450-2887 | 08-Feb-2012 |
| 8 | Testing Correlation between Satisfaction of Work Related Basic Needs and Job Engagement: A Study among Teaching Staff of Engineering Colleges in Erode | Indian Journal of Public Health Research & Development / 10 / 3 / 1066 - 1071 | 0976-5506 | 14-Mar-2019 |
| 9 | A Study on HRD Climate in a Public Sector Cement Company - An empirical study | Life Science Journal / 10 / 5 / 422 - 430 | 1097-8135 | 26-Mar-2013 |
| 10 | An Analysis Of Factors Affecting On Online Shopping Behaviour Of Consumers With Special Reference To Coimbatore | International Journal of Applied Engineering Research / 10 / 4 / 8715 - 8723 | 0973-4562 | 12-Aug-2015 |
| 11 | Organizational climate and attitude of teachers a co-relational study | European Journal of Social Sciences / 22 / 4 / 599 - 610 | 1450-2267 | 17-Aug-2011 |
| 12 | Talent acquisition-artificial intelligence to manage recruitment | E3S Web of Conferences / 376 / 376 (2023) 05001 / 2 - 8 | 2267-1242 | 31-Mar-2023 |
| 13 | Quantitative assessment of blockchain applications for Industry 4.0 in manufacturing sector | Materials Today:Proceedings / / / - | 2214-7853 | 02-May-2023 |
| 14 | Design and Implementation of Smart Manufacturing Systems Through AR for Data‑Driven Digital Twin System | SN Computer Science / / / - | 2662-995X | 31-Jul-2023 |
| 15 | Modernizing Electrical Grids with TCR-Based Flexible AC Transmission Systems | E3S Web of Conferences 564, 10003 (2024) / 564 / 10003 / 1 - 12 | 2555-0403 | 06-Sep-2024 |
| 16 | Future of knowledge management in investment banking: Role of personal intelligent assistants | Methodological Innovations / / / - | 2059-7991 | 29-Oct-2024 |
| 17 | A novel mobile sink placement in wireless sensor network using deep maxout network based energy prediction with adjacent cell score | Wireless Networks / 31 / 8 / 4823 - 4838 | 1022-0038 | 06-Oct-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Global Perspectives on Social Media Usage Within Governments | HARIHARAN R,ASHOK J, DAVID WINSTER PRAVEENRAJ D, SUDHA E,VEDAPRADHA R | 9781668474501 | / |
| 2 | Global Perspectives on Social Media Usage Within Governments | SUDHA E,ASHOK J, DAVID WINSTER PRAVEENRAJ D, HARIHARAN R,CHANDAN CHAVADI, DHANABALAN THANGAM | 9781668474501 | / |
| 3 | Handbook on Federated Learning: Advances, Applications and Opportunities | ASHOK J,A JOSE ANAND, GOSKI SATHISH, I THAMARAI, K VIJAYALAKSHMI, PM SITHARSELVAM, R KAVITHA, R SRINIVASAN, S MAYAKANNAN, S SURESH, SARAVANAN KRISHNAN | 9781032471624 | / |
| 4 | Advanced Technologies for Smart Agriculture | ASHOK J,A JOSE ANAND, HAIDER RAZA, K KALAISELVI, P SELVARAJU, POONAM TANWAR, S BALAJI, VEER P GANGWAR | 9781003810407 | / |
| 5 | Proceedings of 4th IEEE International Conference on Advance Computing and Innovative Technologies in Engineering | ASHOK J,B. ARUNKUMAR, M. UDAYPAL REDDY, PRASHANTH MUTALIK DESAI, PROF. (DR.) BIDYUT MAHATO, PROF. KALPANA HAZARIKA, R SRISAINATH, S. SAKTHIVEL | 979-835036016-5 | / |
| 6 | Sustainable Development Goals: Technologies and Opportunities | ASHOK J,ANU TONK, IBRAHEEM KASIM IBRAHEEM, JOSE ANAND, RAGHVENDRA KUMAR, RAVISANKAR A, SAKTHI T, SARAVANAN KRISHNAN, SHRINWANTU RAHA | 978-104022798-5, 978-103273306-7 | / |
| 7 | AI-Driven Threat Detection and Prevention: A Holistic Approach to Security | ASHOK J,ARUN MOZHI S A, GAYATHRI B, JAYAPRATHA T, KARTHICK K, MAYAKANNAN S, PANKAJ BHAMBRI, JOSE ANAND A | 9781003521020 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development | CONFERENCES | Start-Up Appetite: Entrepreneurial Intention Among Gen Zs | PRESENTER) | Sai Ram Institute of Management StudiesOnline | 16/12/2022 |
| 2 | International Conference on Emerging Challenges of Green Business in Environment Sustainability | CONFERENCES | Strategies to Overcome the Issues Concerning Green Business | PRESENTER) | AUXILIUM Collegeonline | 04/02/2023 |
| 3 | National Seminar on "Impact of Digital Learning in Education Sector- A Pandemic Perspective" | SEMINARS | Creating Students Engagement in Online Learning Environment | PRESENTER) | Nallamuthu Gounder Mahalingam College, Sponsored by ICSSROnline | 08/02/2023 |
| 4 | International Conference on "Business innovation theough Technological Advancement" | CONFERENCES | Role of Social Media Towards Upliftment of Business | PRESENTER) | Rathinam College of Arts & ScienceRathinam College of Arts & Science | 01/03/2019 |
| 5 | International Conference on "Environmental issues in Business and Road Map for Innovative Solutions | CONFERENCES | Environmental Issues and its Impact on Sustainable Society | PRESENTER) | Government Arts College for Women, NilakottaiGovernment Arts College for Women, Nilakottai | 02/05/2022 |
| 6 | International conference on "Ever Growing Challenges in the Banking Sector" | CONFERENCES | A Study on Impact of E Banking Service Quality on Customer Satisfaction in Erode District | PRESENTER) | Government Arts & Science College, SivakasiGovernment Arts & Science College, Sivakasi | 26/03/2021 |
| 7 | International Conference on New Populism and Responses of the 21st Century | CONFERENCES | Competing with technology: Employability in the New Populism | PRESENTER) | Bangalore | 24/09/2021 |
| 8 | TNSCST National Conference on ?CSR Impetus: Rural development and Sustainable growth in India? | CONFERENCES | A Demographic study on E Recruitment Portals | PRESENTER) | Nandha Collge of TechnologyNandha Collge of Technology | 03/12/2020 |
| 9 | International Conference on ?Global Challenges and Opportunities in Commerce: A Path for India towards 2020? | CONFERENCES | An analysis of Customers Perception on Green Banking in Coimbatore District | PRESENTER) | Annai Vailankanni Arts & science CollegeAnnai Vailankanni Arts & science College | 20/02/2019 |
| 10 | International Conference on Strategic Innovation and Emerging Perspectives for Global Business in Engineering & Social Sciences. | CONFERENCES | A Study on impact of Sales Promotion of FMCG Products with Special Reference to Erode District | PRESENTER) | Sri Ganesh School of Business ManagementSri Ganesh School of Business Management | 22/02/2019 |
| 11 | International Conference on Environmental Sustainability through Green Business Practices | CONFERENCES | Entrepreneurship opinion towards the awareness of Green Business Practices with special reference to Erode District | PRESENTER) | Government Arts & Science College, DharmapuriGovernment Arts & Science College, Dharmapuri | 08/02/2019 |
| 12 | International Conference on Emerging Challenges of Global Business and Road Map for Innovative Solutions | CONFERENCES | A Study on Passenger Satisfaction with reference to SETC and Omni Bus Transports | PRESENTER) | Government Arts College, DharmapuriGovernment Arts College, Dharmapuri | 16/12/2019 |
| 13 | International Conference on Emerging Challenges of Global Business and Road Map for Innovative Solutions | CONFERENCES | An Empirical Analysis on the Effect of Banking Industry Specific and Macroeconomic Factors on the Non Performing Assets of State Bank of India | PRESENTER) | Government Arts College, DharmapuriGovernment Arts College, Dharmapuri | 16/12/2019 |
| 14 | International Conference on Emerging Challenges of Global Business and Road Map for Innovative Solutions | CONFERENCES | A Study on the Influence of Bank Specific and Institutional Specific Factors on the Non Performing Assets of Selected New Private Sector Banks in India | PRESENTER) | Government Arts College, DharmapuriGovernment Arts College, Dharmapuri | 16/12/2019 |
| 15 | International Conference on Integrated Business and Management | CONFERENCES | Business Ethics and Entrepreneurship Ethics | PRESENTER) | Annai Vailankanni Arts & science CollegeGovernment Arts College, Dharmapuri | 16/02/2018 |
| 16 | National Seminar on ?Impact of GST? | SEMINARS | A Study on Impact of GST Amongst Middle Class | PRESENTER) | Pattammal Alagesan College of Arts & Science.Pattammal Alagesan College of Arts & Science. | 16/02/2018 |
| 17 | National Seminar on Emerging trends in social sciences. | SEMINARS | Conflict handling in Textile sector | PRESENTER) | VMKV Engineering CollegeVMKV Engineering College | 19/03/2018 |
| 18 | National Conference on ? Opportunities & Challenges of Vibrant Management in Dynamic Global Environment? | CONFERENCES | A study on the Brand Reach in Market | PRESENTER) | Agurchand Manmull Jain College, ChennaiAgurchand Manmull Jain College, Chennai | 23/02/2018 |
| 19 | National Conference on "Ethics in Business and Corporate Governance" | CONFERENCES | Ethics and Social Responsibilities of Credit Rating Agencies | PRESENTER) | Annamalai UniversityAnnamalai University | 15/12/2010 |
| 20 | National Conference on"Ethics in Business and Corporate Governance" | CONFERENCES | Corporate Governance: An Overview | PRESENTER) | Annamalai UniversityAnnamalai University | 15/12/2010 |
| 21 | National Conference on Human Resource Management in Tourism Development | CONFERENCES | Motivation and Human Resource Management | PRESENTER) | Aadhavan College of Arts & ScienceAadhavan College of Arts & Science | 18/12/2010 |
| 22 | UGC Sponsored State Level Conference on "Emerging Investment Oppurtunities in Stock and Commodoty Markets | CONFERENCES | Investors Behaviour Towards Credit Rating | PRESENTER) | Poompuhar CollegePoompuhar College | 11/03/2011 |
| 23 | National Conference on Emerging Trends in Entrepreneurship in Indian Scenario | CONFERENCES | A Study on Small Enterprises and Entrepreneurial Motivation | PRESENTER) | Annamalai UniversityAnnamalai University | 06/04/2007 |
| 24 | National conference on Recent Trends in Financial Services | CONFERENCES | Credit Rating Agencies- An Overview | PRESENTER) | Annamalai UniversityAnnamalai University | 12/10/2007 |
| 25 | National Conference on "Sustainable Rural Development through Micro Credit" | CONFERENCES | A study on Performance International Year of Micro Credit 2005 Movement | PRESENTER) | Annamalai UniversityAnnamalai University | 07/05/2007 |
| 26 | National Seminar on Nourishing Indian Economy through Banking Sector | SEMINARS | Role of Banking Sector in Indian Economy | PRESENTER) | Dr. Zakir Husain CollegeHybrid | 01/03/2023 |
| 27 | International Conference on Sustainable Developmental Goals and Business | CONFERENCES | Green Performance Appraisal and Environmental Performance | PRESENTER) | Hindusthan College of Engineering and TechnologyOnline | 30/03/2023 |
| 28 | ICSSR Sponsored National Conference | CONFERENCES | MODERATOR) | MOUNT CARMEL COLLEGE, Bangalore | 27/07/2023 | |
| 29 | International Conference on Artificial Intelligence in Banking and Insurance | CONFERENCES | Impact of Artificial Intelligence on Society | PRESENTER) | Sri Ramakrishna College of Arts & Science | 25/08/2023 |
| 30 | National Seminar on Insurance and Innovation | SEMINARS | Digital Transformation with Artificial Intelligence in the Insurance Industry | PRESENTER) | A.V.P College of Arts & Science and Insurance Institute of IndiaTirupur, Tamilnadu | 30/08/2024 |
| 31 | International Conference on Artificial Intelligence and Automation in Commerce -Emerging Pathways | CONFERENCES | Impact of Automation Technologies on Logistics & supply Chain Management | PRESENTER) | ST Joseph's College for Women | 20/01/2025 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Academic Expert | 03/06/2023 | Hindusthan College of Engineering and Technology | |
| 2 | BoS- Academic Council Nominee | BoS | 19/10/2024 | Kongu Engineering College |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A Study on Role of Human Resource Practices on Organizational and Employee Performance in Commercial Banks of Tamilnadu | Umasankar M | SUPERVISOR | Awarded | March 2014 | |
| 2 | A Study on Customer Retention Strategy in Public Sector Banks with Special Reference to Erode District | Sundharesalingam P | SUPERVISOR | Awarded | July 2014 | |
| 3 | A Study on Occupational Stress Among Employees with Special Reference to Software Industries in South India | Mohan N | SUPERVISOR | Awarded | March 2013 | |
| 4 | A Study on the Attributes and Factors Influencing Online Buying Behaviour of the Consumers | Rajesh A | SUPERVISOR | Awarded | April 2018 | |
| 5 | Pre and Post Merger Impact on Share Price Behaviour of Selected Indian Companies | Padmavathy S | SUPERVISOR | Awarded | November 2013 | |
| 6 | A Study on the Influence of Shopper Marketing Efforts on Purchase Decisions of White Goods | David Winster Praveen Raj D | SUPERVISOR | Awarded | July 2015 | |
| 7 | A Comparative Study on Overall Performance of Select Public Sector Undertakings in Tamilnadu | Sasirekha A | SUPERVISOR | Awarded | March 2014 | |
| 8 | A Study on Service Quality Perception and Customer Satisfaction of Sun Direct-To-Home Users in Coimbatore District | Suselan S | SUPERVISOR | Awarded | April 2019 | |
| 9 | A Study on Occupational Stress Among Employees Working in Select Paper Manufacturing Units of Tamilnadu | Thiruvasagam G | EXAMINER | |||
| 10 | A Study on the Balancing of the Work and Family Life of Workers with Reference to Magnesite Industry in Tamilnadu | Ashok Kumar | EXAMINER | |||
| 11 | Impact of Corporate Social Responsibility on the Sustainable Returns of the Shareholders in India | S.Gopalakrishnan | EXAMINER | |||
| 12 | Effectiveness of Training and Development Among Women Employees in Readymade Garment Industry with special reference to Salem District | Kalai Rani | EXAMINER | |||
| 13 | A Study on the Impact of Job Satisfaction on Employees Engagement of Public and Private Banks in Kanyakumari District | Mr.T. Fermi Paul | EXAMINER | |||
| 14 | A Study On The Role Of Banks In Prime Minister?S Jeevan Jyothi Bima Yojana (Pmjjby) And Its Effects On The Beneficiaries Belonging To The Southern Regions Of Tamil Nadu | R. MAHIMA DEVI | Christ University | EXAMINER | ||
| 15 | Study On Effectiveness Of Cost Management Practices In Oil Exploration And Production Companies In India With Special Reference To Ongc Limited | S. Vijayakumar | Christ University | EXAMINER | ||
| 16 | The Empirical Study On Investors Perception Towards The Sukanya Samriddhi Yojana Scheme With Special Reference To Alappuzha District | Haritha Haridas | EXAMINER | |||
| 17 | Enhancing Predictive Accuracy of Demand Forecasting through Ensemble Forecasting Model | S Ramesh Murthy | EXAMINER | |||
| 18 | The Role Of Psychological Hardiness On Workplace Stress Among The Employees Of Automobile Industry In Tamilnadu | R. JAYASHREE | EXAMINER | |||
| 19 | AI Based Tools for Career Counselling and job readiness | Mr.Sameet Joshi | Presidency University | RAC_DC | Ongoing | |
| 20 | Responsible Tourist Behavior in Religious Tourism: A Norm-Based Study from an ESG Perspective | RAC_DC | Ongoing | |||
| 21 | IMPACT OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING ON CUSTOMER COMPLAINT RESOLUTION AND CUSTOMER SATISFACTION IN RETAIL INDUSTRY | Mr. Venkatagiri Dittakavi | RAC_DC | Ongoing | ||
| 22 | Influence of Emotional Intelligence on Employee Work Performance with a Mediating Role of Organizational Commitment in Small and Medium Scale Enterprises - With Special Reference to Northwest Tamil Nadu. | Anna University | RAC_DC | Ongoing | ||
| 23 | A Study on Artificial Intelligence for Social Media Marketing on Stakeholders | Ms.Latha M | RAC_DC | Ongoing |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Internet of Things based Surveillance Camera | ASHOK J, GOBINATH R, MANIKANDAN RAJAGOPAL , RAMKUMAR S | 09-May-2023 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Two Day Workshop on "Application of Research Methods in Business and Engineering" | ASHOK J,DR.SHARMILA D | AICTE | External |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Faculty Development Programme 2025 | Human Resource Development Centre , | Institutional | Participant | 19/05/2025 |
| 2 | FDP on Data Analytics and Visualization | CHRIST UNIVERSITY, | Institutional | Participant | 02/12/2024 |
| 3 | HANDS ON WRITING AND PUBLISHING RESEARCH PAPERS FOR REPUTED JOURNALS | SWASTHIK CONSULTING SERVICES, SWASTHIK CONSULTING SERVICES | National | Participant | 23/12/2023 |
| 4 | Faculty Development Programme I | The Centre for Education Beyond Curriculum and Staff Development College, | Institutional | Participant | 26/06/2023 |
| 5 | Qualitative Research Methods Using NVIVO and MAXQDA | Koach Scholar, Koach Scholar | National | Participant | 11/05/2023 |
| 6 | FDP on "Looking Forward for Enlightened Higher Education" | Hindusthan College of Arts &Sscience , | National | Participant | 15/02/2023 |
| 7 | Google Chat for Collaborative Communication | CHRIST (Deemed to be University), | Institutional | Participant | 02/02/2023 |
| 8 | Faculty Development Program on Curriculum Design and Revision with specific focus on OBE | Staff Development College, | Institutional | Participant | 05/12/2022 |
| 9 | Orientation Program | Staff Development College, | Participant | 11/10/2022 | |
| 10 | Induction Program | Staff Development College, | Institutional | Participant | 28/07/2022 |
| 11 | 5 Day Live Boot Camp on Google Cloud Platform | , Turnip Innovations | National | Participant | 04/05/2022 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Appointed as Research Proposal Reviewer by UGC | Reviewed research proposal titled Dynamics Of Indian Education System Through New Education Policy 2020 - A Select Study In Telangana Region | UGC | 06 March 2023 |
| 2 | Appointed as Research Proposal Reviewer by UGC | Reviewed research proposal titled "Workplace Greenery (WPG) and its Significance on Employee - Engagement, Performance & Productivity, Job Satisfaction, Retention and Overall Quality of Work-Life with reference to IT Sector". | UGC | 10 March 2023 |
| 3 | Appointed as Research Proposal Reviewer by UGC | Reviewed research proposal titled "work life balance of the employees with respect to select I T employees in select companies in South India" | UGC | 13 March 2023 |
| 4 | Outstanding Faculty | Received Outstanding Faculty award for the contribution and achievement in the field of Management | Venus International Foundations | 05 July 2015 |
| 5 | Best Professor In Marketing Management | Received for the contribution in Teaching | DNA | 17 February 2013 |
| 6 | MTC Global Outstanding Management Teacher- 2020 | Received for the contribution in the Management Field | MTC Global | 12 September 2020 |
| 7 | Appointed as Research Proposal Reviewer by UGC | Reviewed Research Proposal Titled "Training And Development Practices In Northern Power Distribution Company Limited ? A Study Of Telangana State" | UGC | 28 March 2023 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | ASHOK J | Drafting of HR Documentation | |
| 2 | ASHOK J | Creation of Roles and Responsibilities Document | CORE_CONSULTANCY |
| 3 | ASHOK J | Creation of Roles & Responsibility Document | CORE_CONSULTANCY |